This role will focus on driving growth, increasing customer lifetime value, and enhancing retention by leveraging data-driven marketing strategies and personalized customer experiences. The ideal candidate is a growth-oriented, analytical professional with a strong understanding of CRM tools, customer segmentation, and lifecycle management.

Responsibilities:

• Build Engagement Strategy: Create a comprehensive short, mid, and long-term engagement strategy aimed at increasing user retention and lifetime value across the app’s user base.

• Actionable Retention Plan: Translate the engagement strategy into a detailed, actionable plan focusing on key retention milestones, including Day 1 (D1) and Day 30 (D30) retention, to ensure early user adoption and sustained engagement.

• User Onboarding & Feature Discovery: Design personalized user onboarding experiences to help users discover key app features, drive early engagement, and ensure successful adoption.

• Reactivation Campaigns: Implement targeted campaigns to re-engage inactive users and reduce churn, utilizing segmentation and personalized messaging.

• Tool Utilization: Execute CRM and engagement plans using Braze and other internal tools to deliver in-app messages, push notifications, and email campaigns.

• Experimentation & Iteration: Continuously measure and monitor performance through A/B testing and other forms of experimentation, refining strategies based on insights and key performance metrics.

• Performance Analysis: Analyze data on user behavior, engagement, and retention to identify opportunities for improvement, optimizing efforts across the user lifecycle.

Qualifications: 

• 3-5+ years of experience in CRM, customer growth, or lifecycle marketing roles.

• Strong analytical skills and experience with data segmentation, customer profiling, and reporting tools.

• Startup DNA: Previous experience in a startup environment, thriving in fast-paced, dynamic teams.

• Experience with A/B testing, multivariate testing, and performance optimization.

• Exceptional project management skills, with the ability to manage multiple initiatives simultaneously. 

• Strong communication skills and ability to work with cross-functional teams. Fluency in English and being comfortable working in an English environment is necessary.

• Proactive Leadership: Self-starter with excellent prioritization skills, able to work autonomously while driving results.