Growth Manager

Permanent employee, Full-time · Madrid, Barcelona

Job Description

This role will focus on driving growth, increasing customer lifetime value, and enhancing retention by leveraging data-driven marketing strategies and personalized customer experiences. The ideal candidate is a growth-oriented, analytical professional with a strong understanding of CRM tools, customer segmentation, and lifecycle management.

Responsibilities:

  • Build Engagement Strategy: Create a comprehensive short, mid, and long-term engagement strategy aimed at increasing user retention and lifetime value across the app’s user base.

  • Actionable Retention Plan: Translate the engagement strategy into a detailed, actionable plan focusing on key retention milestones, including Day 1 (D1) and Day 30 (D30) retention, to ensure early user adoption and sustained engagement.

  • User Onboarding & Feature Discovery: Design personalized user onboarding experiences to help users discover key app features, drive early engagement, and ensure successful adoption.

  • Reactivation Campaigns: Implement targeted campaigns to re-engage inactive users and reduce churn, utilizing segmentation and personalized messaging.

  • Tool Utilization: Execute CRM and engagement plans using Braze and other internal tools to deliver in-app messages, push notifications, and email campaigns.

  • Experimentation & Iteration: Continuously measure and monitor performance through A/B testing and other forms of experimentation, refining strategies based on insights and key performance metrics.

  • Performance Analysis: Analyze data on user behavior, engagement, and retention to identify opportunities for improvement, optimizing efforts across the user lifecycle.


Qualifications: 

  • 3-5+ years of experience in CRM, customer growth, or lifecycle marketing roles.

  • Strong analytical skills and experience with data segmentation, customer profiling, and reporting tools.

  • Startup DNA: Previous experience in a startup environment, thriving in fast-paced, dynamic teams.

  • Experience with A/B testing, multivariate testing, and performance optimization.

  • Exceptional project management skills, with the ability to manage multiple initiatives simultaneously. 

  • Strong communication skills and ability to work with cross-functional teams. Fluency in English and being comfortable working in an English environment is necessary.

  • Proactive Leadership: Self-starter with excellent prioritization skills, able to work autonomously while driving results.

About us
Why Join Us?
At Luzia, you’ll have the opportunity to be part of a fast-growing startup, contributing to products that are transforming the AI space. Our culture is collaborative, innovative, and deeply mission-driven. If you’re passionate about AI, love solving complex problems, and are looking to make a significant impact, we’d love to hear from you.

Work Environment: We are a hybrid, extremely fast-paced environment. As a young startup, we offer the excitement and agility of a startup culture with the backing of prominent investors. We prioritize action and innovation, and we're looking for a driven individual ready to step up to challenges and grow with us. We are prepared to change the world.
Our Culture and Values: At Luzia AI, we live and breathe agility. Our culture is steeped in a "ship, experiment, iterate, ship" mentality, where action, innovation, data and rapid execution are paramount. We are a consumer centric company, driven by product and engineering, always looking to push boundaries and move forward with momentum.
Growth and Impact: In a world where artificial intelligence technology is evolving at breakneck speed, every task completed contributes to our growth, and every problem solved brings us one step closer to our vision. As Head of App, your work will impact not only the future of Luzia, but also the lives of millions of users around the world.
Compensation: Negotiable based on experience, qualifications, and location.
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