About Us

Backed by top-tier Silicon Valley Investors (Kholsa Ventures and A*), Luzia launched in April 2023 initially designed as a personal assistant on WhatsApp. By making AI accessible on WhatsApp, we’ve grown rapidly and have experienced great success; capturing a unique audience of GenZ users based in LATAM. In our first 18 months, Luzia has become the fastest Spanish consumer-focused company to reach 1M daily active users worldwide.We are constantly evolving and working on improving our app to deliver best-in-class user experience focusing on education and companionship for GenZ - helping them learn, connect and grow. 

We are seeking a highly analytical, results-driven, and customer-focused Growth Manager to join our team. You’ll play a key role in spinning the growth flywheel, expanding our user base, and supporting a sustainable business model.

This role will focus on driving growth, increasing customer lifetime value, and enhancing retention by leveraging data-driven marketing strategies and personalized customer experiences. The ideal candidate is a growth-oriented, analytical professional with a strong understanding of acquisition channels, performance marketing, digital advertising, growth loops, customer segmentation, and lifecycle management.

Responsibilities: 

• Develop Acquisition Strategies: Design and execute short, mid, and long-term paid marketing strategies to drive mobile app installs (both Android and iOS) and user growth.

• Campaign Management: Plan, launch, and optimize multi-channel performance marketing campaigns focused on acquiring high-quality users, notably within young audiences.

• Budget & ROI Optimization:Manage and allocate marketing budgets effectively across channels, continuously optimizing for cost-per-acquisition (CPA) and long-term user retention.

• ASO: Design and execute the ASO strategy both in the Play Store and App Store.

• Web and Whatsapp: Leverage Luzia’s website and Whatsapp chatbot to acquire new users for the mobile app.

• Organic growth: Partner with the rest of the Growth and Product teams to drive product innovation that spins the growth flywheel (referrals, social features, etc.)

• User Onboarding & Feature Discovery: Design personalized user onboarding experiences to help users discover key app features, drive early engagement, and ensure successful adoption.

• Experimentation & Iteration: Continuously measure and monitor performance through A/B testing and other forms of experimentation, refining strategies based on insights and key performance metrics.

• Market & Trend Analysis: Stay updated with industry trends, competitor strategies, and emerging technologies to continually refine and innovate our acquisition approach.

• Performance Reporting:Track key performance indicators, prepare regular performance reports, and communicate actionable insights to stakeholders.

Qualifications: 

• 5+ years of experience in customer growth, performance marketing or digital marketing roles, ideally in B2C mobile apps.

• Strong analytical skills and experience with performance marketing platforms and tools (Google, Meta, Tik Tok, Snapchat Ads, Apple Search Ads, Appsflyer, Google Analytics, etc.)

• Proven track record in managing high-budget performance marketing campaigns, including experience with multi-million-dollar annual marketing investments.

• Startup DNA: Previous experience in a startup environment, thriving in fast-paced, dynamic teams.

• Extensive experience with A/B testing, multivariate testing, and other optimization techniques to improve campaign performance

• Exceptional project management skills, with the ability to manage multiple initiatives simultaneously. 

• Strong communication skills and ability to work with cross-functional teams. Fluency in English and being comfortable working in an English environment is necessary. Spanish and/or Portuguese are helpful.

• Proactive Leadership: Self-starter with excellent prioritization skills, able to work autonomously while driving results.

Why Join Us?

At Luzia, you’ll have the opportunity to be part of a fast-growing startup, contributing to products that are transforming the AI space. Our culture is collaborative, innovative, and deeply mission-driven. If you’re passionate about AI, love solving complex problems, and are looking to make a significant impact, we’d love to hear from you.